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KYLIE vs. KYLIE

Gabriela Moskalová
KYLIE vs. KYLIE
Source: Internet

Has the trademark battle between Kylie Minogue and Kylie Jenner come to an end?

Kylie Minogue, 49 and Kylie Jenner, 20 have settled their trademark battle over their first name. The dispute over the trade name - “KYLIE” began in April 2015, when Jenner had filled paper work to trademark her first name, ‘KYLIE’ with the US Patent and Trade Office (USPTO). She attempted to register the trademark in the United States for “advertising services” and “endorsement services”. Minogue’s legal team had filed their opposition in 2016 citing possible confusion and "damage" to her branding since she owns several trademarks in the US. Minogue commented ““Trademark is long, it’s boring, it’s expensive, and it’s really important. I’ve been doing that for years and years. It was just causing confusion with customers. As long as it’s clear, then we can all win". Since then, there has been an intense legal battle between Minogue and Jenner.

The main issue was that the common brand name ‘KYLIE’ has been causing confusion between the customers. Since 1980s, Minogue, the Australian singer, songwriter, actress, dancer and philanthropist has used her first name ‘KYLIE’ as a fundamental part of her identity and has been using it as her trademark in live entertainment, jewelry, toiletries and perfumes, sound and music recordings, dolls, and toys.

In 2017, young reality television star and makeup mogul, Jenner had appealed the decision that was made in Minogue’s favor. The appeal was made to protect her brand name for her immensely growing beauty and fashion products especially since her makeup line has become a cult favorite worldwide.

In the beginning of February 2018, Minogue  confirmed the settlement speculations by stating that the legal battle was nothing personal and that the conflict has been wrapped up without further proceeding to the court. Both party’s legal representatives declined to comment on the settlement and the USPTO does not report on individual cases.

February 15, 2018
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