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Home BEYOND IP AirBnB's NEW ACTIVATION OFFERS A NIGHT AT LEGO HOUSE IN DENMARK

AirBnB's NEW ACTIVATION OFFERS A NIGHT AT LEGO HOUSE IN DENMARK

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AirBnB's NEW ACTIVATION OFFERS A NIGHT AT LEGO HOUSE IN DENMARK

First of all, yes there is a LEGO House. 

On 28 September 2017, a 12,000-square meter house filled with 25 million LEGO® bricks opened its doors to a brand new creative universe. The LEGO House has been built in Billund, Denmark, at the same spot where the iconic LEGO brick was invented. The house sports 3 eateries, a huge LEGO store, an experience zone and multiple play areas besides the usual. 

AirBnb is popular for its spend-a-night activations. For their latest deal, they have collaborated with LEGO to invite LEGO engineers to submit creative answers to one big question: What would you make if you had all the LEGO in the world at your disposal? 

The winner will get to spend an entire day and a night at the LEGO house from November 24 to 25. In addition to bragging rights, they’ll get to eat lunch served by robotic waiters, take a private tour of the 25-million-brick structure and bring their winning entry to life with an endless supply of Legos, among other once-in-a-lifetime experiences.

The house will be completely closed off for the day to ensure that all 25 million bricks are available to the winner only. He/she will also be accompanied by a LEGO master builder who’ll advise them on how to go about building their dream structure in one night.
 

 

November 19, 2017
Kazifarms Kitchen

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