Taco Bell and Forever 21 have teamed up for a brand new line of clothing that’s bringing fast food and fast fashion together. The line will include bodysuits, cropped hoodies. sweatshirts, anoraks and graphic tees designed to show off key elements and imagery from both brands. More precisely, according to the press release, “inspired by iconic graphics that each brand is known for and set against a mix of playfully vibrant prints.”
Currently, fashion is all about who can put on the oddest piece of garment and pull it off. These unorthodox trends have spurred a lot of brands otherwise unrelated to fashion to venture into the industry through collaborations. Taco Bell, in fact, isn’t the first fast-food chain to have brought out their line of clothing.
The seemingly unlikely pairing is only the latest of its kind as food marketers realize the potential in expanding into the closet. This summer saw the introduction of a KFC Ltd. collection including jewelry, pillowcases, shirts, and socks, quickly followed by McDonald's and Uber Eats.
It's not just fast-food chains trying to up their fashion cred. Cheetos has its own line of everything from clothing to pricey jewels, while Kellogg's and State Bicycle Co. rolled out Froot Loops-inspired wheels.
The campaign of course, like all other campaigns these days, has a social media tie-in. and can submit photos or videos on social with #F21xTacoBell for the chance to see their imagery incorporated into the October 10 runway event. The line will be in stores from the day after, October 11.