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FROM THREAT INTO THREAD

Iffath Sana
FROM THREAT INTO THREAD

Adidas had joined the parade of eco-conscious active-wear brands with their line of UltraBoost Shoes – a special collection that is made out of plastic waste from the oceans launched in November 2016. This May, it has added to its collection, unveiling their all new UltraBoost X Kicks in the Adidas x Parley line. 

The new women's UltraBoost X Parley kicks have been available since May 10 online and at Adidas stores. The collaboration also includes a men's UltraBoost Parley shoe priced at $200 and a men's UltraBoost Uncaged Parley shoe, and more eco-friendly athletic wear.

The Plastic Problem
Plastic is literally at our fingertips all day, all year long – the plastic keyboard I’m typing this on, plastic bags, plastic earphones, plastic bottles – it’s everywhere, and it refuses to go away. 

Owing to initiatives by environmentally conscious organizations all over the world, a substantial chunk of the plastic we throw away ends up in recycling centers. But the majority of it ends up in landfills, and even worse, ultimately into the oceans. 

Plastic constitutes approximately 90 percent of all trash floating on the ocean's surface, with 46,000 pieces of plastic per square mile. Consequently, one million seabirds and 100,000 marine mammals are killed annually from plastic in our oceans. 44 percent of all seabird species, 22 percent of cetaceans, all sea turtle species and a growing list of fish species have been documented with plastic in or around their bodies. Plastic has grown into an epidemic. 

ADIDAS and Parley Together
Last year, ADIDAS and Parley in a collaboration launched a game-changing line of shoes called the UltraBoost series that were created using virgin plastic from the oceans. The initiative took the world by storm, inspiring and sparking conversation regarding the measures being taken by brands all over the world to save the oceans. 

Parley is a “space where creators, thinkers, and leaders come together to raise awareness for the beauty and fragility of our oceans and collaborate on projects that can end their destruction.” Joining hands with ADIDAS, the duo devoted to spinning the overarching problem of marine pollution into a solution - HIGH-PERFORMANCE SPORTSWEAR. 

The Maldives inspired Parley UltraBoost line used 11 plastic bottles per pair of shoes made and featured a knitted upper created with 95 percent ocean plastic and 5 percent recycled polyester. All other components of the shoes including laces, soles, heel cap base material etc. are also made from recycled materials. The line has also expanded into active sportswear, signifying the brands’ commitment to continued efforts in curbing the problem, rather than a one-time initiative. 

The ADIDAS X Parley collection collaboration is only the tip of the iceberg as to ADIDAS’ involvement in the sector. It is little known that ADIDAS is one of the founding members of Parley, and actively supports it in eco-innovation, research, and development, direct action, education, and communication. As one of the most influential brands in the world, ADIDAS’ concern towards environmental pollution stands to inspire thousands all over the world and provide the consumer with an opportunity to help in the regard effortlessly. 

May 23, 2017
About Author

A freelance writer, Iffath's interests lie in fictions, people, crafts and music.

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