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Home The Newsmakers CRAYOLA'S WHIPPING UP A BRAND NEW SHADE OF BLUE!

CRAYOLA'S WHIPPING UP A BRAND NEW SHADE OF BLUE!

Iffath Sana
CRAYOLA'S WHIPPING UP A BRAND NEW SHADE OF BLUE!

The YlnMn Blue was accidentally discovered by chemist Mas Subramanian and his team at the Oregon State University back in 2009. This was the first new blue pigment to have been discovered in over 200 years and created quite a stir back in the day. 

The vibrant blue has made it back on the news since Crayola announced they would be releasing crayons of the same pigment, although the name for the exciting new color is yet to be decided. 

Crayola is a brand that every child in the modern world has grown up with – a brand that has effectively introduced the children of the world to the magic behind colors and creativity. “We are a company all about kids, creativity, and color, so we strive to keep our color palette innovative and on-trend, which is why we’re excited to introduce a new blue crayon color inspired by the YInMn pigment,” said Smith Holland, CEO and President of Crayola.

It is commendable that as an already established brand, Crayola are still looking to incorporate exciting new things into their brand. The inclusion of this particular color will add a certain level of connection with science that children can learn from, besides opening the organization up to countless new possibilities. 

The new blue will be added to their classic 24 color pack, where it will be replacing the color Dandelion. Crayola have announced their decision to discontinue their age-old dark yellow some time back, and have finally disclosed which color will be coming in place. 

While Subramanian named the shade YInMn, it does not exactly roll off the tongue. So before Crayola releases the new crayon, the company is hosting a contest in North America and inviting fans to submit name ideas for the new hue. Add to that, the fact that blue is the most popular favorite color in the region according to a survey, and you can tell how exciting the competition is going to get. 

The partnership between Crayola, Oregon State University, and the Shepherd Color Company was announced on the 5th of May, during an on-campus event where leaders in color, creativity and design gathered for a panel discussion on the importance of color in the intersection among art, science and consumer products. 

The release date for the new blue crayon has not been announced as of yet, but we are assuming it will be around the time that the name results are published, which is scheduled to be sometime after the 2nd of June this year. 

May 18, 2017
About Author

A freelance writer, Iffath's interests lie in fictions, people, crafts and music.

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