Motor cars are constantly being modified to make our ride much more enjoyable, comfortable, and convenient than before. Features such as smart voice recognition, multi-speaker, and multi-screen infotainment systems, and even Wi-Fi and Internet access is becoming a norm in premium vehicles. Many modern transport systems rely solely on their GPS systems for navigation and other technologies for full functioning of the vehicle. Microsoft plans to dominate the future car industry by staying ahead of the game - they aim to focus on powering the cars instead of doing the hard work of building them.
The Redmond-based software giant has recently entered the business hand-in-hand with Toyota Motor Corporation in agreement to license its intellectual property (IP) to the Japanese car manufacturer as its first partner in auto-licensing program. Microsoft will also work to integrate better technology experiences in Toyota’s vehicles.
“The connected car represents an enormous opportunity for the auto industry, and, at the core, it’s a software challenge,” says Peggy Johnson, Executive Vice President of Business Development at Microsoft. “Our mission is to empower carmakers with technology that allows them to focus on building even better-driving experiences for customers.”
The company's smart cars will be equipped with state-of-the-art cybersecurity, artificial intelligence, file transfer features and an auto built-in feature that will predict when these cars will need maintenance and the driver’s gesture control.
Since 2016 Toyota and Microsoft have been collaborating together at the carmaker’s new company for data science center, Toyota Connected. Microsoft helped the car makers to develop services that cater to individual driver preferences with the use of Microsoft’s cloud computing system, Azure, to make driving more personal, intuitive and safer.
“Through this patent partnership between Toyota and Microsoft, we will be able to innovate faster to deliver new, contextual and immersive experiences to our customers,” said Tokuhisa Nomura, executive general manager of Toyota’s Advanced R&D and Engineering Company.