The Unseen is a London-based innovation, product development and technology licensing company who believe in imagining, developing and launching products, infused with colour technology rooted in material science and data. Their work includes pH sensitive t-shirts that allow people to visualize the impacts of global warming when they wash their clothes, a luxury line of leather accessories for Selfridges that changes colour when exposed to different temperatures, a set of apparel garments for Reebok that helps visualize a consumer’s sporting performance through changes in colour and the list goes on.
The Unseen’s latest invention using colour technology that is turning heads all over the world is the colour changing hair dye that they have named FIRE.
Like most colour changing products that have already been invented, FIRE has also been developed using thermochromic technology – thermochromic ink to be precise. But according to Lauren Bowker, owner of the Unseen, the available compositions of thermochromic ink were all extremely injurious to skin and hair when used directly. So the challenge was to develop a formula that would be safe for use on hair.
FIRE basically reacts to changes in temperature and other environmental factors. So somebody who has used the dye, may have a subtle tone when indoors but a bright fiery red when she steps outdoors. This also means that the hair colour changes when blow dried, ironed or curled. Currently, the hair can turn red, black, blue, white, silver or yellow but more colors are being developed even as you read this.
FIRE is in its final stages of production oriented testing, meaning if all goes well, you could be seeing it on shelves in just a few months!