The company, DeNA Co., Ltd., very well-known company for its versatility in customer services, has been under the heat for quite some time due to copyright scandals and controversies. They had attained a total of 10 information sites that post topics of lifestyle, health, fashion, cars and food.
Recent events have shed some light as to how far these allegations are actually true. After three long months of investigation into the scandal, the findings show that of almost 377,000 of their uploaded articles 5.3%-5.6% are plagiarized or have copyright violations. The number of images used by DeNA on various sites, is around 747,643, which were copied from other websites and violating copyrights. Regarding the health care website Welq, 10 articles had not only violated copyright for direct copying information, but had also published misguided, propagated information which could potentially damage a patient’s health.
“We did not prioritize what’s most essential — providing real value to users and contributing to society,” stated the CEO for DeNA, Isao Moriyasu. “Even though we run a media business, we lacked a sense of responsibility as a media entity and failed to deal with rights and accuracy of information properly.” The company posted an article advising people who suffered a centipede bite by “detoxify the poison with hot water”. Once the misguided information was spotted, the article was soon deleted after it came to the attention of a hospital official, who contacted Welq. Some of the more creative suggestions by Welq includes; reasons behind stiff shoulders may be “ghosts”.
Although, there was a detailed manual for the freelance writers on how to rephrase in order to avoid plagiarism and produce refined content, in order to attract more readers and generate more revenues, due to their falling market for cellphone games.
The company had reviewed their reader traffic and increased the bench mark slowly, however due to more articles being uploaded and published, the small limited number of writers compromised with the quality while attaining quantity.
Tomoko Namba, the founder and chairwoman of the company, was hired to act as the representative chairperson to strengthen the company’s corporate governance. She stated that the company will restart their sites that had momentarily been shut down due to the scandal.
The company has taken measures to mediate the loss which includes resignation of the site’s executive officer-in-charge. “We’d like to sincerely apologize to all concerned parties and individuals for causing troubles and worries,” apologized the CEO, Isao Moriyasu.