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Home The Newsmakers Don’t need to be liked to have “Likes”

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Don’t need to be liked to have “Likes”

Fariha Marjia
Don’t need to be liked to have “Likes”

So how is it that every other online business pages get all those buckets of ‘Likes’ but yours only get one or two. Even when you have tried to get all your friends to share and like your page, it still is not enough. Stand back, while I break it to you. Those likes are not organic likes, rather bought with real money. That’s right, somewhere out there a group of people clustered in a room full of computers are clicking away their likes from different accounts.  Over the last few years, a large number of “click farms” have sprung up like weeds and offer to sell ‘Facebook’ likes. Simply type in “Buy Facebook likes” and wait for the results to hit. 

While doing homework on this piece, I stumbled upon a few of these websites, and worked out the scheme. It’s very simple, basically the client pays them a fee and they ‘Like’ your Facebook Page, Twitter, Instagram or website.

Some of these ‘Like’ generating sites are Boostlikes.com, Socialformulae.com, Authenticlikes.com, Shareyt.com and Mammothsocials.com  However their charging fee ranges from their base location. For example countries like China, India, Egypt and Bangladesh charge as less as $15 per 1000 ‘likes’ while others charge $190 for 1000 likes over a few days. The Bangladeshi workers are paid only around $120 a year for all the punching and clicking ‘like’ and ‘Share’ all day, every day.

Dhaka has been located as one of the cities to generate almost 40% of those paid ‘Likes’. While this media frenzy creates a large pool for jobs at a time like this, I cannot blame people for trying to find an alternative to being unemployed. However, for the workers it is just as miserable, sitting and staring out at screens all day long, cramped up in tight dingy rooms. All so that they can generate 1,000 likes or follow 1,000 people on a social media to earn a single US dollar.

The CEO of Dhaka-based social media promotion firm Unique IT World said he has paid workers to manually click on clients’ social media pages making it harder for Facebook, Twitter, and others to catch them. “Those accounts are not fake, they were genuine”, Shaiful Islam said. - 
Sam DeSilva, a lawyer specialising in IT and outsourcing law at Manches LLP in Oxford, said "Potentially, a number of laws are being breached – the consumer protection and unfair trading regulations. Effectively it's misleading the individual consumers."

Dhaka-registered Shareyt.com however, claims to act as an intermediary to connect companies seeking to boost their pages on Facebook, Twitter, and other media sites.

Shareyt's owner, Sharaf al-Nomani, told Dispatches in an undercover meeting that "around 30% or 40% of the clicks will come from Bangladesh”, therefore around 25,000 people in Dhaka are continuously sitting there staring at a computer, for hours on end to boost the visibility of specific products to order. Some companies have used shareyt.com in the course of standard marketing claims Nomani.

Although it has so far only been released in South Korea, Facebook data suggests the city of Dhaka is the source of the third-largest number of likes. (The Egyptian capital, Cairo, is presently the source of the highest number.)

For more detail browse at http://wgbh.org/innovation-hub/2016/5/19/bradley-likes

May 29, 2016
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