Thanks to Dot One, gifts cannot be any more personalized.
This London-based company observed that on an average a person shares 50% of their DNA with bananas, 90% with mice and 99.9% with other human beings (approximately 7.3 billion human beings around the world). If you do the math you will realize only 0.1% remains, the small percentage that makes you different from the others. The company has inspired its name from this very significant percentage.
Dot One seeks to highlight and celebrate an individual’s own perks and uniqueness through their choice of representation of customizable objects such as scarves or prints. In order to customize prints, the company requires the customers to give them a swab of their DNA, usually their saliva which is sent to AlphaBio labs, one of Britain’s best DNA testing facility, who copies the DNA using a specific chemical reaction.
Iona Inglesby, the founder of this company says, "DNA testing is no longer confined to the lab and is making its way into the consumer environment, yet there are still a lot of reservations from people fearful of decoding their own genetic language". She also believes that such form of DNA testing will pave a new path for how usually DNA tests are done stating "Customers are not used to doing an at-home DNA test as part of their retail experience, and Dot One, as a design company, is introducing this personalization method in a fun and engaging way."
AlphaBio labs locates where genetic differences in human chromosomes occur with respect to the probable DNA variations called Short Tandem Repeats (STRs). The structure of a DNA consists of strands of molecule beads called nucleotides. These nucleotides have four categories A, T, C and G. One particular location of a chromosome or a string of them, have a specific color attached to it. Inglesby stated in an interview that these colors "mirror the fluorescent dyes used in the process of DNA sequencing itself". The company focuses on a limited number of chromosomes with 23 different STRs and these are enough to distinguish a person from the rest of the world.
Dot One products however do not come cheap. A DNA scarf ranges from $460, while a print costs about $205. The company may sell happiness in a box but will definitely burn a hole in your pocket while doing so.
Photo Courtesy: Dot One