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Home IP FLASH Taylor Swift settles her "Bad Blood" with Blue Sphere

Taylor Swift settles her "Bad Blood" with Blue Sphere

INTELLECT DESK
Taylor Swift settles her

The 25 year old songstress, who usually gets “mad love” from the Courts, has chosen to settle a trademark infringement lawsuit against her. A California-based clothing company, Blue Sphere, asserted its “bad blood” with Taylor Swift, that she violated its "Lucky 13" trademark rights.   

Blue Sphere filed the lawsuit against her in May 2014, after Taylor Swift allegedly started promoting and selling clothing with the phrase “Lucky 13” and also collaborating with a greeting-card company. The legal papers were filed in 2014 with the trial date being set for January 2016. However on 06 November 2015, representatives from both sides said they had made a confidential settlement out of court. 

In the past, Swift has famously claimed that 13 is her "lucky" number. In 2009, Swift told MTV, "I was born on the 13th. I turned 13 on Friday the 13th. My first album went gold in 13 weeks. My first number one song had a 13-second intro.......Every time I've won an award I've been seated in the 13th seat, the 13th row, the 13th section or row M, which is the 13th letter."

Swift has reported to being harassed by the company when it demanded her to submit to the depositions, bombarding her with discovery requests, calls for documentation and questions about her use and understanding of trademark rights and sponsorships. Swift further added that she would not be able to meet the demands of giving evidence at a trial due to her busy tour schedule. In response, Swift’s lawyers have counter-accused Blue Sphere and its boss Robert Kloetzly, of attempting to bully her into a settlement and demanded the court to protect the young star from “prejudice and harassment". However in August, a federal judge denied the harassment claims and the request for protective order to prevent Swift from being forced to answer questions. 

Upon reaching the settlement, Swift will not have to face any deposition nor will anybody ever come to know about her lucrative merchandise and marketing modus operandi. It is perhaps now safe to say that this settlement bandaid has indeed fixed and sorted more than the bullet holes.

 

Cover Image: "Taylor Swift 2012" by Eva Rinaldi from Sydney Australia - Taylor Swift. Licensed under CC BY-SA 2.0 via Wikimedia Commons.

Thumbnail Image: "Taylor Swift 103 (18118974610)" by GabboT - Taylor Swift 103. Licensed under CC BY-SA 2.0 via Wikimedia Commons.

November 16, 2015
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